Process

Product

Domino’s
~ Brisbane

           
                I spent several months working on the the delivery team for an award winning, digital product, Pizza Mogul.

Being involved from the inception of the CEOs idea to the launch enabled me to engage in all elements of the design of the product.

I led the visual and interaction design for a team of distributed designers and front end developers and collaborated with Domino’s external creative agency on creative direction for the launch marketing and product branding.

I conducted user research and usability testing for new feature ideas and to validate the initial client hypotheses to make sure we were releasing a viable product to the market that users would love and engage with, and be on track to meet the product goals.

Within 2 weeks of the launch, Pizza Mogul had exceeded all targets for on boarding users by over 60%.