Product

Reece 3D bathroom planner
~Melbourne

                Reece wanted a 3D bathroom planner that would outshine anything in the global market. A product that is intuitive, beautiful, and powerful enough to close deals for trade partners and empower home renovators to hone and share their vision.
As Lead Designer and Engagement Lead, I drove strategy and design for this fast paced, technically complex project before it went on to win a Good Design Award.

Instead of lengthy research or build phases, we iterated quickly, validating concepts with working prototypes and identifying friction early. Collaboration between engineering, product and design was critical and enabled us to work through complex technical constraints while still meeting our ambitious goals. Our partnership with the client team helped us get the product to market in record time. We worked in their offices (when a pandemic allowed) and built out a happy, high functioning team. 

We spent 6.5 months to pilot launch (4 months under my direct leadership). In the first 3 months 30,000+ customers had designed their dream bathrooms with the produc that now powers customer self-service, showroom consultations, and trade proposals.

The design challenge was making complex 3D planning feel effortless. Through continuous product validation and user research, we were able to deliver a planner that gave customers genuine renovation confidence, and creates a truely unique in store experience for Reece’s customers.